SUPERBOWL YEARBOOKS

For the Superbowl, Honda wanted to celebrate their belief in the Power of Dreams and never giving up on them. So what better way to show a dream's potential than with nine A-list celebrity talent via their own (and rather awkward) yearbook photos?

It was a multi-faceted process using their very real (and very low res) yearbook photos, 3D body scans, look-alike stand-ins of the celebrity's younger selves, and pre-recorded voiceovers.

 
 

To tease the campaign, we had Steve Carell dispel his infinite wisdom on social media.