Head of Global Brand Creative May 2022-present
Android
Lead global brand creative for Android—Google’s largest consumer ecosystem—across broadcast, digital, social (paid/organic), web, CTV, experiential, and retail.
Own end-to-end creative strategy and execution for Android globally, partnering with internal teams and external agencies to translate complex product messaging into emotionally resonant consumer narratives.
Drive integrated 360 campaigns, brand platforms, and social first storytelling that increase engagement, brand affinity, and global consistency.
Oversee Android’s co-marketing efforts with OEM partners (Samsung and Pixel), ensuring cohesive, brand aligned storytelling across platforms and markets.
Spearhead AI-driven creative innovation, including Gemini powered tools, social first demos, and prototype experiences that make AI more accessible and actionable.
Lead AI enablement by launching tools like the Android Use Case Generator and driving adoption through direct agency education and internal AI Lunch & Learns.
Amazon
Global Brand Creative Director Jan 2020-Mar 2022
Amazon Prime Video
Spearheaded global brand creative for Amazon Prime Video, partnering with agencies and internal teams to elevate brand perception across shows, platform campaigns, and ecosystem initiatives.
Developed and produced 360 integrated campaigns for key original series like The Marvelous Mrs. Maisel and Daisy Jones & The Six, spanning broadcast, digital, social, OOH, and experiential.
Collaborated with showrunners, internal stakeholders, and external agencies to deliver culturally resonant campaigns that built anticipation and engagement.
Launched Prime Video’s first ecosystem campaign, expanding the brand narrative to connect shows, movies, books, and shopping under one creative platform.
RPA
V.P. Creative Director Jan 2012-Sept 2020
Oversaw brand-defining creative campaigns for Honda, leading creative and execution across broadcast, digital, social, OOH and retail campaigns. Also led high-profile initiatives for FX, LAIKA, La-Z-Boy, and Sealy.
Created the Honda “Yearbooks” Super Bowl spot—ranked #2 on USA Today’s AdMeter and recognized as “Best of Super Bowl” by The Washington Post, Billboard, and Forbes.
Led a high-performing, cross-functional creative team of 30+, including writers, art directors, designers, and editors, fostering a culture of innovation, craft, and collaboration.
Led the innovative #Skeletakeover campaign, where Skeletor "hacked" Honda's Twitter dubbed “The Best Marketing Campaign Ever” by Tech Times.
Retained Honda’s 30-year agency relationship by leading a pitch rooted in brand legacy and cultural relevance.
Led a Clio-winning digital and social campaign for Fargo Season 3 (FX).
Team One
Creative Director Sept 2010-Jan 2012
Directed creative strategy and campaign development for Lexus, Ritz-Carlton, Haagen-Dazs, and Heal the Bay, bringing elevated storytelling and business impact to luxury, lifestyle, and nonprofit brands.
Led end-to-end creative for “Buy the Bay,” a cause-marketing campaign for Heal the Bay that turned LA beach memories into limited-edition products. Oversaw cross-functional collaboration with artists, producers, and brand partners to develop, launch, and merchandise the collection.
Developed emotionally resonant creative across multiple verticals, balancing conceptual storytelling with executional polish across print, digital, and experiential channels.
Media Arts Lab / Apple
Associate Creative Director June 2006-Sep 2010
Creative Director for Apple during a defining era, shaping campaigns for Mac, iPod, iPhone, and iPad, and helping launch the App Store to the world.
Co-wrote the iconic Mac vs. PC campaign, named Adweek’s “Campaign of the Decade.” Wrote and produced countless TV and digital, navigating Apple’s famously high bar of maybe 5 of every 100 scripts made it through.
Led the iPhone group during a pivotal shift in Apple’s marketing, introducing the line: “There’s an app for that.” At a time when no one knew what an App Store was, we helped the world adopt a behavior they now can’t live without.
Wrote one of Apple’s shortest taglines to date “nano-chromatic.”
Created many iPod commercials, including one in which I danced in (not that well, mind you). My friends still find this the most impressive thing I’ve done.
Won a Cannes Cyber Lion for a digital banner, back when banners were still a thing.
Freelance Senior Copywriter
Agencies: Deutsch, DDB, Grey, Mad Dogs & Englishmen
June 2001 – June 2005 · New York, NY
Concepted and wrote cross-channel campaigns—digital, print, OOH, radio, and broadcast—for clients including W Hotels, Food Network, Virgin Mobile, Monster.com, LensCrafters, and more. Brought voice-forward storytelling and brand consistency to hospitality, tech, fashion, and entertainment brands.
Led copy development for W Hotels across digital, in-room, and global brand collateral; was rehired post-layoff after the client requested a return to the original voice.
Known for voice-driven creative that resonates across platforms and earns trust from both agencies and clients.
Awards
Cannes Gold Cyber Lion
Cannes Titanium Shortlist
Adweek's Best Campaign of the Decade
Cannes Shortlist
Gold, Bronze & Silver Clios
Gold Effie
One Show Gold, Silver & Bronze Pencils
Art Directors Club
ADDYs
Communication Arts
Webbys
ThinkLA
Yahoo Big Chair Idea
Education
S.I. Newhouse School of Communication / Syracuse University
Creative Circus