Amazon Prime Video
Prime Video wasn’t ready for a rebrand, but they wanted to have a presence in the Golden Globes and Emmys. Places where they could speak to industry folks, content creators and viewers about how they were changing things. So we created these spots and collaborated with 20 different Prime Video series and movies to create a social campaign to support it.
Social Extensions
When the spots aired over 20 Prime Video series and movie handles responded to our thread with their own Change the Narrative GIFs.