Help Apple #GetTheMessage

Let’s be clear - it's not your Android friends who are ruining your text chats. It’s Apple's outdated SMS tech – yes, the same tech you'd find in a pager. It was high time to shed light on this truth. Through our social-first campaign, we spearheaded the movement to help Apple #GetTheMessage. Our campaign didn't just shift blame; it prompted action. Witnessing Apple's adoption of RCS – a monumental leap forward – and an ROI even we never thought possible.

2024 ANDY: Bravery & Idea

2024 One Show: Bronze